The SCF Marketing Toolbox is a FREE resource to help your business grow. From bespoke White Label websites you control, to posters, advertisements and leaflets, we want to make sure you will have all the tools you need to market yourself with success.
All marketing material for commercial mortgages and bridging loans follows best practice guidelines laid down by The National Association of Commercial Finance Brokers
(NACFB) and Association of Bridging Professionals (AoBP).
Here are a few tips to help you when planning or
implementing your marketing campaigns…
Testing and Measuring
It is essential that you test and measure every aspect of
your marketing and learn from your results. If something isnt working… Stop it!
Direct Response Advertising
Use Direct Response Advertising. The purpose of this is that it produces clear results so that you can immediately tell if its working or not.
Facebook, Twitter, Google+ and LinkedIn are just four ways to build a network of loyal customers. You can keep in contact with them with the minimum of cost.
If you follow this simple formula in every advert you produce it will greatly increase your chance of success.
Target your potential customer and obtain data lists to call. Are you contacting your existing client database on a regular basis?
Remember if you follow up a mailing with a telephone call you can improve results by 50 - 1000% (yes 1,000 percent!).
Each client that you come in contact with ensure you collect their information effectively, including their email addresses (and their permission to email!) Email marketing is an extremely cost effective way to market your business to your clients.
Has fallen out of favour in recent years with the increase in email marketing, but we believe it to be an incredibly good way of marketing your products as you will have so little competition.
Start by mailing your existing client bank as this will produce the best results, then purchase target data and mail potential clients. Always ensure you measure your response. Start small but think big!
Press Release (P.R.)
Why use PR?.. Its FREE! Target your publication and write your PR in that style. Remember to follow up your PR with a telephone call to the publication, you won't always have a piece that is published, but persistence lowers resistence!
Don't follow the competition
Unless you know for certain their advertising is working effectively. If not you could be wasting as much money as they are!
Be clear on your Purpose
Be clear on the purpose of your business. It should be to add real value to the lives of your clients. Don’t tell the client how great you are, tell them how you are going to add real value to them, how you can bring real benefit to them.
An easy way to ensure you are continually focused on the benefits to your clients is FAB..
F. Features. A. Advantages. B. Benefits
However you choose to market your company ensure your focus is FAB!
We are always to provide help and advice if you need it. To get started you must and be approved to introduce to SCF. If you need help call us on 0800 810 1444.